There’s a general murmuring in marketing communities that the latest Stella work from ABI for it’s ‘Cidre’ brand is the dogs bollocks. Taking the basics of a drinks experience and adding a premium feel to every touchpoint., hence ‘Cidre’ not ‘cider’; ‘From the continent’ not ‘…the country’; and of course, served, not in a pint glass, but in a ‘chalice’ (“Chalisssse”). Perhaps it is the DBs, or perhaps Newcastle Brown, ever-so cheekily, have really read it right?
Beer Tinted Spectacles 