Crazy sh*t

IMG_2844.jpgJust occasionally, brewers have really crazy ideas.  I remember once, when working in Big Beer, someone presenting this idea for beer slushies. It didn’t make the cut. Then there was the ultra-caffeinated beer that boosted your mojo. Or the one infused with tequila (oops – bit late to the party on that). Then this crazy sh*t springs up in my instagram feed, courtesy of @maltjerry.  Beer purists may object, but not me. If you don’t push at the edges everything gets boring. And besides, this beer, a Passionfruit Cheesecake Extra Sour from Omnipollo in Sweden has a rakish air of 1950s beehive hairdo, crossed with Mr Whippy, crossed with bleached-out squirty dog turd. What’s not to like?  Now, where did I put my slushy machine…

Author: David Preston

Brand expert; beer enthusiast; outdoorsman; fell walker; writer; eclectic observer; pun lover

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s